Our research has given the Rapid City community a voice that we were eager to hear. We are thrilled to offer our guests a unique and delicious experience with an emphasis on fresh, local ingredients and a lively, welcoming atmosphere.
MN
by Mike Norris
Exploring the Rapid City, SD Market
Growing Population
Rapid City's population has been steadily increasing over the past few years. The city's thriving economy and diverse attractions are drawing new residents.
Tourism
Rapid City is a popular tourist destination, known for its natural beauty, history, and attractions like Mount Rushmore and the Badlands National Park.
Downtown Revitalization
Rapid City's downtown area is undergoing a revitalization, with new businesses and restaurants opening.
Demographics of Rapid City: Who are our Potential Customers?
Dining Preferences in Rapid City: What do Locals Crave?
1
Local and Organic
Rapid City diners are increasingly interested in locally sourced and organic ingredients.
2
Fresh Flavors
Fresh, seasonal dishes are in high demand, and diners are looking for creative and flavorful options.
3
Casual Atmosphere
A relaxed and inviting atmosphere is important, with a focus on quality food and service.
Competitive Landscape: Identifying Gaps and Opportunities
Existing Bars and Restaurants
Rapid City has a number of bars and restaurants, offering a range of cuisines and atmospheres. Most focus on traditional pub fare or upscale dining.
BAWR's Unique Position
BAWR will offer a unique dining experience focused on fresh, locally sourced small plates and hand crafted dips, catering to a wider range of palates.
Specialty Food Trends: The Rise of Dips!
1
Portion Control
Dip trays offer a convenient and satisfying portion size, appealing to both individual diners and groups.
2
Versatility
Signature dips can be filled with a variety of delicious ingredients, ranging from savory, salty, to sweet dips and desserts. Each are paired with their own unique dippers!
3
Aesthetic Appeal
Our hand crafted dips offer a unique and visually appealing presentation, adding a touch of whimsy to any dining experience.
Establishing BAWR's Unique Value Proposition
Fresh, Local Ingredients
BAWR will source ingredients locally whenever possible, supporting local farmers and producers.
Unique Menu
BAWR will offer a unique and innovative menu featuring creative and flavorful signature dips, and unique small plates designed to pair perfectly with our beer and wine.
Welcoming Atmosphere
BAWR will strive to create a warm and inviting atmosphere where guests can relax and enjoy themselves.
Gauging Customer Interest: Feedback from the Survey
1
Survey Distribution
The survey was distributed online and in person to residents and visitors of Rapid City.
2
Data Collection
Over 200 responses were collected, providing valuable insights into customer preferences and expectations.
3
Analysis and Interpretation
The survey results have been analyzed to identify key trends and preferences for BAWR's target market.
Pricing and Revenue Projections for BAWR's Offerings
Next Steps: Bringing BAWR to Life in Rapid City
Space Design
Finalizing the design of the space and obtaining necessary permits.
Menu Development
Developing the final menu and sourcing ingredients from local suppliers.
Marketing and Promotion
Launching a marketing campaign to generate excitement and awareness in Rapid City.